One of the most important parts of the meeting is your “60 second” slot. This is the part of the meeting where each member gets the chance to stand up and tell everyone in the room a little bit about their business. You can ask for specific referrals or just relay any information that can help your fellow members to generate you more business. It can seem daunting when you first start but with a little practice you will gain confidence and see great results.
60 seconds might not seem like a long time to get your message over but if can be used very effectively if you stick to the system developed by BNI. This system can also be used outside BNI to great effect, in real-life networking situations, where you will be able to give an instant and concise account of what you do.