To get your name out there, you could just visit your local printer and order up 1,000 or 2,000 leaflets for targeted distribution or door-to-door leafleting. You could also buy advertising space in a the local or even the national press or you could really throw some cash around and advertise on television. However, some national newspapers charge up to £1,000 for a half page colour advert, a television advert can easily run into 5 figures and, of course. you have to consider the additional costs of production such as graphic designers and copywriters.
It’s very expensive and not really all that effective, after all, how do you know if the customers you’re targeting will actually take in the information? How do you know they are ready to buy and how do you know that your message is getting across to them? In short, blanket advertising has a low success rate and is expensive.